Comments on: Importance of Design in e-commerce http://www.webdesignforidiots.net/2009/07/importance-of-design-in-e-commerce/ Tips Tricks and How-Tos for the beginning web designer Thu, 05 Aug 2010 14:23:43 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Lindsayanng http://www.webdesignforidiots.net/2009/07/importance-of-design-in-e-commerce/comment-page-1/#comment-13633 Lindsayanng Wed, 21 Jul 2010 16:07:25 +0000 http://www.webdesignforidiots.net/?p=666#comment-13633 I wasn't exactly saying that electronics stores don't need innovative design, but I was pointing out that the market is geared towards the "lowest price" shopper and not necessarily the emotive shopper. basically what I am saying is that design won't really break your store, a template isn't the end of the world in that industry like it might be in more emotion related industries like pet supplies and clothing. I had a look at your store.. Very interesting. The design aspects are a little bit all over the place though.. The concept i think is very unique and could really take off, but the design seems to need a little tightening. You should redesign your buttons because they do not seem to go with the theme. Green is no where in your identity but its in your button.. Also, your concept is bringing the idea of a tactile buying experience of buying items off of a shelf to the net.. The problem is that the site looks still very much digital. Maybe think about bring a texture into your design.. Your shelves can have an actual texture instead of just a gradient and the background can also have a light texture. You can also give the buy now buttons a look like the grocery store labels on the shelves... Just a thought. I do like the idea.. I think it needs a designer touch. <a href="http://www.smashingmagazine.com/2009/01/07/textures-in-modern-web-design/" rel="nofollow">Here is a link to some websites with texture - maybe get some inspiration</a> I wasn’t exactly saying that electronics stores don’t need innovative design, but I was pointing out that the market is geared towards the “lowest price” shopper and not necessarily the emotive shopper. basically what I am saying is that design won’t really break your store, a template isn’t the end of the world in that industry like it might be in more emotion related industries like pet supplies and clothing.

I had a look at your store.. Very interesting.

The design aspects are a little bit all over the place though.. The concept i think is very unique and could really take off, but the design seems to need a little tightening. You should redesign your buttons because they do not seem to go with the theme. Green is no where in your identity but its in your button..

Also, your concept is bringing the idea of a tactile buying experience of buying items off of a shelf to the net.. The problem is that the site looks still very much digital. Maybe think about bring a texture into your design.. Your shelves can have an actual texture instead of just a gradient and the background can also have a light texture. You can also give the buy now buttons a look like the grocery store labels on the shelves… Just a thought.

I do like the idea.. I think it needs a designer touch.
Here is a link to some websites with texture – maybe get some inspiration

]]> By: Mark http://www.webdesignforidiots.net/2009/07/importance-of-design-in-e-commerce/comment-page-1/#comment-13623 Mark Wed, 21 Jul 2010 08:52:28 +0000 http://www.webdesignforidiots.net/?p=666#comment-13623 Typical e-commerce do seem to lack design. I disagree that innovative design is not applicable for "standard" products like electronics. It might be even more important to design a better user experience in such a competitive space. We tried to introduce some radical ideas on our website. Club service Customized order service 2.5D product display Virtual shelving Horizontal scrolling Read even the fine print of products with the detailed product zoom Animated "add to cart" effect It would be great to have your feedback on this ! Typical e-commerce do seem to lack design. I disagree that innovative design is not applicable for “standard” products like electronics. It might be even more important to design a better user experience in such a competitive space. We tried to introduce some radical ideas on our website.

Club service
Customized order service
2.5D product display
Virtual shelving
Horizontal scrolling
Read even the fine print of products with the detailed product zoom
Animated “add to cart” effect

It would be great to have your feedback on this !

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